Event held on January 07

[CANCELLED] Tasma Theatre: Coffs Harbour's Jewel

Provided by: Coffs Harbour Regional Museum

Event runs from 10:00 AM to 4:00 PM
Weekly on Tuesday, Wednesday, Thursday, Friday, Saturday
To Be Held At

Coffs Harbour Regional Museum

Address: 215 Harbour Drive, Coffs Harbour NSW 2450

Find out more about this location...
Visit this location on the My Community Directory website. Note, this opens in a new window.



The Coffs Harbour Regional Gallery will be CLOSED  as a result of the COVID-19 pandemic until the situation is reviewed again on 14 April 2020.

The safety and wellbeing of our employees, volunteers and customers is a priority for Coffs Harbour City Council and we are following the advice of the Australian Government, World Health Organisation (WHO) and NSW Health in the implementation of workplace measures to help minimise any possible infections. Council is taking a risk management approach to the pandemic and seeking to minimise any potential impact.

Find out more.


Did your early cinema experiences feature Jaffas, Fantales and Marella Jubes? Then you'll love the latest exhibition on at the Museum. Tasma Theatre: Coffs Harbour's Jewel showcases the history of the Tasma Theatre and cinema in Coffs Harbour.  The exhibition features the original projector and paraphernalia  associated with the Tasma's cinematic program. You can even enjoy a free screening of Jack Gerard The Showman from the comfort of the Tasma Theatre's original seating.

Cinema has played an important role in the cultural life of Coffs Harbour, from the travelling shows played in the School of Arts and open air screenings at Fitzroy Stadium, to the saving of Sawtell Cinema and the Screenwave International Film Festival. In the Museum's latest exhibition, The Tasma Theatre - Coffs Harbour's Jewel, we take a look at the history of the Tasma Theatre, the dream of two of the most colourful figures in the story of cinema in Australia.

The Tasma Cinema opened in March 1937 on the corner of Castle Street and High Street, as Harbour Drive was then known. With an imposing Art Deco façade, it was the grandest building in “Top Town” and became known as the “theatre beautiful”.

The Tasma  was the pride and joy of business partners Jack Gerard and Lawrence Penn. Penn was the original “Picture Show Man”, an old time showman who toured the countryside exhibiting films. In 1924, Jack Gerard became Penn’s trainee and they toured Queensland and New South Wales. After showing films in temporary locations in Coffs Harbour such the School of Arts and Memorial Hall, they realised their ambitions to open their own cinema when they formed Penn & Gerard Pty Ltd in1932.

Find out more about the history of The Tasma Theatre at the Our Stories: Coffs Coast Heritage blog, then head down to the Museum where you can see the original projector from the Tasma Theatre and get a front row viewing of Jack Gerard's The Picture Show Man from the Tasma's original seats. You can also find out more about the broader story of cinema on the mid north coast up to the current day on the Arts Mid North Coast website.

In 1977 a feature film "The Picture Show Man" was released based on the memoirs of Lyle Penn, son of Lawrence mentioned above. The original autobiographical manuscript written by Lyle was titled "Penn's Pictures on Tour - the Biography of an Old-Time Showman" You may have seen the movie but here's the trailer


Coffs Harbour Regional Museum is open 10am - 4pm, Tuesday to Saturday (excluding public holidays and the week prior to each new exhibition).